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This past week, someone came to me complaining about someone else on the team. As a company of 110 people, this happens from time to time as people want to surface issues with me and ensure theyβre handled properly.
The problem is that this person had already come to me complaining about the same person doing (or not doing) the same thing multiple times before. In retrospect, those conversations havenβt been productive and havenβt addressed the underlying issue.
A few months back I was working on a company manifesto (tech speak for βdocumentβ) to codify our operating principles, and one of them that I wrote was that communication should always travel the shortest possible distance. Iβm confident that companies operate far more effectively when people are comfortable giving direct and honest feedback to each other.
Back to the above example: Employee A came to me complaining about Employee B. Thereβs a few possible outcomes from this situation:
Employee A and I gossip about Employee B with a bit of shared disappointment.
Outcome: This is a total waste of time, adds a level of resentment and frustration towards Employee B, and the undying issue isnβt addressed.
Employee A came to me because they want me to communicate the feedback to Employee B.
Outcome: I wasnβt even involved in the situation, so Employee B knows that we had been talking about them behind their back, which will likely result in a bit of resentment towards me and Employee A.
Employee A wants me to relay the feedback to Employee Bβs manager.
Outcome: Now weβre just playing a game of telephone, as their manager is two steps removed from the situation. Thereβs also no guarantee that their manager prioritizes giving the feedback, or does so in a timely manner.
Or, hear me out, Employee A could just directly communicate the feedback to Employee B with candor. I can almost guarantee that a thoughtful message on the side would be well received and immediately resolve the issue. And if Employee B is incapable of receiving and internalizing that feedback, then thatβs an entirely different issue in itself.
When I suggested that, Employee A responded with a seemingly valid rebuttal: βIβm not their manager, Iβm not even on their team, and I donβt have the bandwidth to coach someone on this.β
To which I agree β itβs not their job to coach this person. But thereβs a vast difference between delivering a few sentences of feedback and providing on-going coaching (Iβm just asking for the former).
And I donβt believe in the whole manager and team thing β weβre all high-performing adults and should feel comfortable sharing feedback with anyone else at the company regardless of team, seniority, or circumstance.
Granted, I understand that most people try to avoid confrontation. Thatβs why I think itβs so important to instill the value of direct feedback and communication as a cultural norm. Itβs my job as a leader to encourage and normalize this level of candor at the company.
Related, one of my all-time favorite business books is No Rules Rules. Itβs about Netflixβs high-performance and radically transparent culture. The team actually makes fun of me for often I reference it.
The whole book is insightful, but there are two specific takeaways related to communication that I wanted to highlight.
1. Radical Candor
At Netflix, employees are expected to speak honestly and directly, even when itβs uncomfortable (which to be fair, is most of the time when giving direct constructive feedback).
The intention is to help the other person (or company) improve, not to vent or criticize.
Feedback is best to give in real-time, not to wait and find a more opportune time.
Iβm no organizational therapist, and Iβm sure there are dozens of great frameworks for giving feedback, but the one they reference in the book is called the 4A framework:
Aim to assist. The intent should be to help.
Actionable. Give specific examples, not generalities.
Appreciate. The recipient should appreciate that someone cares enough to give feedback in the first place.
Accept or discard. The recipient can choose what to act on or discard, but they must at least listen openly.
Feel free to do with the framework as you please, but overall Iβm such a big believer in this operating philosophy as a company.
βCandor accelerates learning and decision-making, while politeness and politics delay people getting to the truthβ
Iβd actually go as far to argue that not giving feedback is incredibly selfish. Youβre doing a disservice to the other person by not helping them improve, and youβre also hurting the company by tolerating suboptimal behavior and outcomesβ¦ all because you donβt have the stones to speak your mind.
2. Debate and dissent are healthy
This is actually a version of one of the other operating principles Iβm working on for the manifesto: be confrontational.
Smart people disagree on things, and thatβs a good thing. If no one disagrees, itβs likely a sign of groupthink or that people are too afraid to contribute.
Again, it all comes back to being comfortable speaking up in situations where most people are inclined to avoid confrontation. But confrontation pushes the company towards better decisions and outcomes.
All of this has to come from the top. People need to see that itβs ok to challenge and critique the CEO. Fortunately, I have no shortage of instances where people have come to me with feedback on ways that I could improve.
In most circumstances, I had been moving so quickly that I wasnβt consciously aware that I was undermining someoneβs efforts or impeding the initiative. It wasnβt intentional, and without them bringing it to my attention I would have never fixed it.
Iβm a better CEO for them coming to me with their feedback, and theyβre happier employees because the issue was addressed. This sounds so incredibly simple, but this type of culture is counter to how many people operate by default.
I canβt brute force my way to success like I could in the early days of the company. Today, the easiest way to compound my efforts is to build a culture where everyone on the team makes each other better.
And while Iβm on my soap box talking about company culture and communication, Iβll drop this podcast I listened to this week that I found valuable: Rachel Lockett, an executive coach, talks about having difficult conversations.
Enjoy the book and podcast recommendation βοΈ.
If you enjoyed this post or know someone who may find it useful, please share it with them and encourage them to subscribe: mail.bigdeskenergy.com/p/candor


Iβm renting a house with Houck (founder of Founding Journey) in Tamarindo, Costa Rica in February with 7 other founders. Weβll be working, vibing, and delivering shareholder value. Other details:
Everyone will have their own private room and bathroom
Private chef and food are all included
All activities are optional but included (surfing, yoga, private boat, spa, etc.)
Dates: Wednesday February 25th to Sunday March 1st
Cost: $10,000 (business write-off π)


Credit: Me
In honor of Art Basel, check out this retro Miami rig. Incredible vibes to tap the dial-up modem.
Think you can generate a better office? Reply with your submissions π¨.

Some of my favorite content I found on the internet this weekβ¦
Lenny has been putting out some serious heat on his podcast lately. Here are two episodes that I loved this week:
Inside the rise of Gammaβs $100M ARR with CEO Grant Lee
Mental models for building products people love with Slack founder Stewart Butterfield
Saudi Arabia invests $500M in new F1 track (I love futuristic renderings)
A Ben Thompson classic breaking down the latest with Google, Nvidia, and OpenAI

Turn on, tune in, drop out. Click on any of the tracks below to get in a groove β each selected from the full Big Desk Energy playlist.

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