beehiiv for Enterprise

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Last month we launched beehiiv for Enterprise. It’s a massive step towards serving all of the largest publishers, businesses, and creators in the world.

And it’s working.

Today beehiiv is home to…

And just about everyone in-between.

Technically we have been working with enterprise customers for a while now, but the announcement was more of a proclamation that we finally have the features and resources to serve these users better than anyone else in the industry.

It’s been quite the journey to get to this point; I’ll explain how we got here.

It actually started way back in 2017 when I first joined Morning Brew as the second employee. At the time, we were publishing content on a janky Wordpress website and sending our newsletter on Mailchimp.

Each night, our poor writer would spend a few hours copying and pasting content from Wordpress into some custom-coded HTML file. That’s how we created the newsletter, then I would review and finalize it in Mailchimp to send.

As chaotic as that sounds, it wasn’t totally uncommon. Some of the largest and most successful publishers still have teams copy and pasting content from one platform to another to this day.

As a 24 year old self-taught developer, my naivety and arrogance led me to believe that I could build anything. I first built a content management system (CMS) for our writers that would create the newsletter without them needing to copy and paste a thing.

Next, me and my now cofounder, Ben, built an entirely custom website from scratch that seamlessly integrated with this new CMS and the rest of the beehiiv ecosystem.

That ecosystem would eventually include a custom-built ad platform that managed all of our newsletter inventory. The ad platform allowed the team to scale revenue while streamlining all of our processes and reporting campaign metrics back to our advertisers.

And of course, the Morning Brew referral program. This was one of my first projects at the company and it drove over one million new readers to the newsletter.

In summary, we had built a well-oiled machine. While most of our competitors were still operating like it was the 90s, we had built an end-to-end solution that supported our content creation, audience growth, and revenue.

That compounded over time, and allowed us to scale to millions of readers, tens of millions in revenue, and eventually a $75M acquisition by Business Insider in 2020.

As Morning Brew became the gold standard of the newsletter industry, we would receive thousands of emails each week from readers inquiring about our software. It didn’t matter that we were a scaled media business and they were often just hobbyists; they wanted access to the same tools to try and imitate what made Morning Brew so successful.

That insight became my thesis for beehiiv. If we could build enterprise-level software and make it affordable, we could serve and support both the largest businesses and the most nascent content creators.

Of course, that was much easier said than done. When we first launched beehiiv back in November 2021, we didn’t offer a fraction of the features that existing enterprise platforms did. In fact, the platform looked like this…

But the playbook for us was relatively straightforward.

Morning Brew was one of the most sophisticated and successful newsletters in the industry, and we knew it inside out. We would build the same features and functionality leveraged by their team and make it accessible to everyone.

At first we simply helped users create a basic newsletter and website. In those early days, we didn’t even have a sales team. If someone needed a demo, I would personally do it and onboard them onto the platform myself. (I also answered every support ticket, but that’s a story for another time).

We then launched automations, audience analytics, a suite of growth tools, a native Ad Network, APIs, and well… you get the point. Shipping high-impact features that we knew our users would love became our entire go-to-market strategy, and the product velocity became our competitive advantage.

In just a few short years, we had built one of the most comprehensive platforms on the market. But we didn’t just have a lot of features, we also had a lot of success stories…

We had set out to build a platform that could deliver Morning Brew-like results… and it was working.

I could no longer support the influx of demos myself, so we eventually hired a seller to book demos and close deals. That seller eventually turned into a full sales team.

We also built a Solutions team to help users seamlessly migrate over from other platforms, and a Customer Success team to provide proactive high-touch support for our largest customers.

All the while, our engineering team has continued to ship features that the largest, most sophisticated senders need: Send API, RSS Sends, S3 integrations, etc.

We actually just created a new enterprise engineering team that will spend the entirety of their time building features to serve these types of customers.

Today, that team along with Sales, Solutions, and Customer Success make up nearly 20% of the company. We’re making a massive bet that beehiiv can power the future of content creation for the largest publishers and businesses in the world.

The truth is, most enterprise email software is super clunky, antiquated, and overpriced. When I was at Morning Brew, I was responsible for vetting all of these platforms.

Fast forward 7 years and the only thing that any of them have really changed is their price. That’s our opportunity.

Anyway, I just wanted to reflect a bit and share the backstory because a lot has changed since we first launched the company. Three years ago the business was entirely self-serve, and now about 30% of our revenue is B2B. That’s required our product, team, and processes to evolve quite a bit.

Oh, and if you’re still using overpriced and antiquated software for email → drop us a line. I’ll even join the demo and say what’s up for old times sake 😉.

If you enjoyed this post or know someone who may find it useful, please share it with them and encourage them to subscribe: mail.bigdeskenergy.com/p/beehiiv-for-enterprise

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